About Us

The Senior Pups Mission

Launched in 2019, SeniorPups.com is dedicated to enhancing the lives of aging dogs and supporting their caregivers. With a focus on wellness, dignity, and adventure for senior dogs, our mission has always been to share valuable knowledge and resources. Our journey quickly aligned us with Pawsitivity Pets, expanding our reach and impact within the pet-centric community.

Now, as part of a family that includes Technobark, DogVills.com, and AlphaTrainedDog.com, SeniorPups stands as a vibrant community for those who cherish their older dogs. Our team, a blend of pet care experts, writers, and enthusiasts, works tirelessly to bring you insights and tips to help your senior dog thrive in their golden years.

At SeniorPups.com, we believe every gray muzzle deserves love, care, and the chance to live life to the fullest. Join us in celebrating and caring for our senior canine friends, ensuring their later years are filled with joy and comfort. Welcome to the heart of senior dog wellness

Meet the SeniorPups Team

Our diverse team comes from all different backgrounds, “walks of life,” and even different continents, but we all have one very important thing in common: WE LOVE DOGS.

Gary Nealon

Owner and Writer

Gary is a serial entrepreneur, who built up an e-commerce company in the home improvement space to $40+ million a year in sales before exiting 5 years ago to pursue other projects. Gary combined his business acuity with his love for dogs and launched Vet Naturals, a natural supplement brand dedicated to helping dogs live the best life possible, and Pawzitivity Pets, a pet-centric publishing company that includes DogVills.com, TechnoMeow, TechnoBark, and AlphaTrainedDog.

Connect with Gary on LinkedIn and Instagram, or visit his website, GaryNealon.com, to learn more.

Ryan Reed

Co-Owner & Product Reviewer

Ryan has been an entrepreneur since 2008, right out of college (The University of San Antonio). He started a successful Digital Marketing agency where he worked with Gary to help scale his home improvement company. Ryan also started a lifestyle brand with his wife in 2017, Lifebyher LLC, which provides lifestyle content for women. He and his wife Ashley have built up 700,000 followers and growing.

Along with hours of behind-the-scenes work each week, Ryan also helps bring a steady stream of engaging content to the Pawsitivity Pets properties by reviewing new products with his two dogs.

Nicole Etolen

Chief Editor & Writer

Nicole is the new editor of SeniorPups, as well as one of the writers. She is incredibly passionate about dogs. Over the years, her “pack” included a German Shepherd (Tasha), a Lab/Collie mix (Maia), and a mystery mix (Cooper). After Tasha and Maia passed away (they were both almost 15), a family friend gifted her with a smart & sassy Pharoah Hound (Freya).

Nicole worked with DogVills since its inception and joined the Pawsitivity Pets team shortly after they bought the site. She is thrilled to bring over a decade of experience in writing for and about dogs to SeniorPups and other Pawsitivity Pet properties.

If you’d like to learn more about Nicole, check out her blog, PrettyOpinionated.com, or read her full bio on DogVills. You can also find her on LinkedIn and Twitter.

Get Ready For The Golden Years

As our dogs get older and begin showing signs of age we are reminded of just how precious and short our time is with our four legged family members.

This is why we have made it our mission to provide you with the best selection of content and articles, to make sure you are able to give your dog the assistance they need to continue to enjoy life, find adventure and thrive during their golden years. 

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